Anne Shaw
Versatile Millennial Writer
Corporate culture, technology, leadership, HR, recruiting, marketing, employee engagement and retention, staffing, and parenting. • Web copy, articles, infographics, white papers • B2B & B2C writer
PROJECTS
sba.thehartford.com
How to Hire Employees
Hiring the right employees at the right time has a huge impact on whether a growing business can make it in the long run, but many small business owners have little to no hiring experience. The first person they’ll ask to work for their business will be the first person they’ve ever hired. This guide covers everything from how to decide when it's the right time to hire an employee to how to retain employees.
weebly.com
Brand Building Guide: 7 Lessons from Creative Entrepreneurs
Building a brand takes more than choosing a business name and designing a logo. While you want to keep you brand clear, don't oversimplify your idea of how to get there.
weebly.com
12 Things We Wish We Had Known About Manufacturing
We've spoken with the founders of two businesses, each with a different manufacturing approach. ... Though their manufacturing processes differ, most of their advice overlaps.
Fair warning: You may want to settle in — and bookmark this page — because this post is bursting with great manufacturing advice for small businesses and entrepreneurs. Hey, we did say there are TWELVE things in the title, and we'll go in-depth for some of these lessons. Without further ado...
hiring.monster.com
These Eight Employer Branding Strategies Use Storytelling to Inspire and Engage
Boost your hiring and retention outcomes with an employer brand strategy that follows the golden rule of great storytelling, “Show, don’t tell.”
Is your employer branding strategy stuck in the “occasional-blog-post-if-someone-has-time” rut? If so, it’s time to get on board the fast-moving employer branding train.
themuse.com
Back From The "Break": Re-Entering the Workforce Post-Kids Is Hard, Here's How to Show Companies You Should Be Their Next Hire
Why Parents Return to Work—And Why It's a Great Opportunity for Employers
Positive Traits That Parents Bring to Work
How to Address the Gap on Your Resume
Interviews include one parent who returned to work, a manager who hires parents returning to work, and an expert on how professionals change and improve after becoming parents.
weebly.com
4 Things I Wish I Had Known About Financing
Entrepreneurs need to learn the ins and outs of nearly every aspect of running a business — and fast! What better, safer way to learn than from other people's mistakes? That's why we've launched this new series — “What I Wish I Had Known" — to share lessons that successful business owners have learned through experience. We hope their advice prepares and informs you for your own entrepreneurial journey. And, if you missed them, check out the first two installments of this series: 6 Things I W...
themuse.com
InspiR&D: 5 Lessons From Women in Tech That You'll Use Your Entire Career
These days, it seems like there is always a new "it" gadget or app creating buzz. Whether it's something that turns your house into a smart home, or an app with real-time rapid fire questions (HQ, anyone?), there is constantly something new coming out of the tech industry.
So, if you want to be in tech, you'd better love the intensity and pace of it all, says Michelle Wingard, co-founder of Dynamo, an IT consulting and recruiting firm, noting that we're living in the midst of a transformation...
weebly.com
7 Things I Wish I Had Known About Prototyping
Entrepreneurs need to learn a little bit about nearly every aspect of business — and they need to learn it fast! What better, safer way to learn than from other people's mistakes? That's why we've launched this new series — “What I Wish I Had Known" — to share lessons that successful business owners have learned through experience. We hope their advice prepares and informs you for your own entrepreneurial journey. And, if you missed it, check out the first installment of this series: 6 Things...
weebly.com
How to Keep Your Brand Promises Before You Make Them
Successful brands begin with a promise. Consider Geico's "15 minutes could save you 15 percent or more on your car insurance." Now that's a promise! A clear, succinct description of what your customers will get by working with or purchasing from you. A brand promise takes your positioning to the next level by explaining the benefits your brand will deliver to customers.
Strong brands don't just make a powerful promise to their customers – they keep it. Doing so fosters positive customer recog...
sba.thehartford.com
Setting Compensation for Newly Hired Employees
This guide to determining salary goes beyond researching benchmark data for your market and factoring in a candidate's experience and skills. We also cover how to determine what your business can actually afford and how to determine which candidates are worth the top of your range.
themuse.com
How to Make Your Big Idea a Reality
You're a rising star at your company with a big idea that could revolutionize operations or save the organization thousands of dollars. You saw the same problem everyone else saw, but you discovered a solution that no one else could see.
Once you've successfully gotten everyone onboard with your brilliant suggestion, what's next? In order to turn it into action, you'll need a well-thought-out plan.
That's where we come in. We spoke with three experienced idea-drivers, all of whom work for RB,...
sba.thehartford.com
8 Illegal Interview Questions (They’re Not All Obvious) and Other Interview Practices to Avoid
Before mastering the right way to determine cultural fit, get acquainted with the wrong way — so you’ll know exactly what NOT to do.
Rules of Thumb: Topics NOT to Cover in Job Interviews
8 Illegal Interview Questions You DON’T Want to Ask
Other Interview Practices That Can Get You Into Trouble
sba.thehartford.com
How to Screen Candidates When Interviewing and Hiring an Employee
This guide helps small businesses understand the various types of screening involved in hiring an employee, including the pre-interview stage, during which businesses screen applicant resumes, and the post-interview stage when their screening may include calling references, ordering background tests and possible even drug testing.
careers.jnj.com
“Constant Investment in My Career”: How a 15-Year Johnson & Johnson Veteran Sums Up His Experience
“Every year that I’ve been at Johnson & Johnson, there’s been a constant investment in my career—and in me.” That’s how Nigel Storey, Senior Director and Chief Operating Officer of Johnson & Johnson Design, summed up his 15-year career at Johnson & Johnson.
thehub.santanderbank.com
WHAT TO SPEND YOUR MONEY ON THIS YEAR
Psst… it’s almost January—the perfect time to reflect on the past year and look to the year ahead. While you’re eating your way through holiday treats (no judgment here!) and getting ready to spend some time with your loved ones, take some time to consider what your overall priorities are for the year to come. Do you have any specific goals or financial resolutions? What can you look back on this time next year that will make you smile and feel proud?