Anne Shaw

Many of today’s jobs with the most openings—nurses and health aides, customer service reps and sales representatives, just to name a few—require you to manage relationships with customers or clients. So, not only will displaying relationship-building skills likely land you one of these jobs, but it's also likely to increase your pay and further your career success. In fact, several studies have linked emotional intelligence, a key skill for managing relationships, to higher career achievement...

If you're not actively trying to understand and market to millennial consumers, then it's time to get started.
Before we jump into some concrete ways to capture your share of millennials' spending dollars, let's take some time to understand this socially-conscious generation's consumer values. Nearly two-thirds of millennials are concerned about the state of the world and feel a personal responsibility to make a difference — and this influences their buying habits...

Tastemade video editor by day, furniture and home goods maker by night (and weekends and, sometimes, lunch breaks), Ilana Foglia acknowledges that balance is what she and her business partner constantly strive for. They started The Small + Savage Wild with a Squarespace website just over six years ago after moving into a new apartment and discovering their talent and love for making unique home goods and furniture. Five years in, they could have taken their side hustle full-time but chose...

Brand Building: Why Create Buyer Personas?
Creating Buyer Personas: Who to Involve
Buyer Personas: 9 Key Components
Next Steps: How to Use Your Buyer Personas

Boost your hiring and retention outcomes with an employer brand strategy that follows the golden rule of great storytelling, “Show, don’t tell.”

Is your employer branding strategy stuck in the “occasional-blog-post-if-someone-has-time” rut? If so, it’s time to get on board the fast-moving employer branding train.

For many small and locally owned businesses, Small Business Saturday® is not only a great way to boost sales at the start of the holiday season, but it’s also a wonderful way to showcase a commitment to their local community.
This guide covers how to make the most of Small Business Saturday whether readers have two weeks or even just one day.

As an entrepreneur, you sacrifice plenty for your business, especially during the early stages. You work long hours, skip out on social events, and sometimes even heavily invest your own money. And often times, you aren't the only one making sacrifices. Those closest to you, especially your spouse and children, are also affected. Use these work-life balance strategies for entrepreneurs and their families.

This infographic covers everything one needs to know about planning a company-sponsored hackathon, from gaining internal support to choosing the challenges to event day tips. I interviewed four people and wrote it for Themuse.com's client, New York Life Technology.

Couples who attend pre-marriage counseling are 30% more likely to enjoy successful marriages than those who do not. As an entrepreneur, you should take note.
Prepare well before your launch by making sure you’re compatible with your business. After all, why build a business you plan that you’ll have to manage yourself, if it doesn’t play to your strengths and support your desired lifestyle? You’d likely end up dreading your workdays.
The best strategy — one that’s often overlooked — is to pla...

Good customer service has always played a vital role in inspiring repeat customers, but it carries even more weight when your brand's reputation can be easily impacted with a few one-star reviews or a negative trending hashtag related to your business. On the flip side, a stellar customer experience can prompt public praise and send more customers your way. So, take a look below at two experienced small business owners' tips for how to impress your customers.

Moving somewhere new can be equal parts exciting and terrifying. Will you find a new friend group, acclimate to a new culture, and fit in at a new office?

An infographic covering how to smoothly relocate for your job.

While it may seem like taking the time to pen a note of appreciation has gone the way of floppy discs and fold-up maps, writing thank you cards to your customers can actually be a relevant brand-building tool. Here's a look at the psychology behind why thank you cards foster customer loyalty, some real-world examples, and finally a few tips on how to best thank your customers.

A guide for helping people brainstorm and choose a side hustle that works with their skills and desired lifestyle