Anne Shaw

Marketing in the B2B space presents distinct challenges. But these 4 strategies could take your business to the next level.
Torie Burke, CEO of Torie & Howard, founded her business in 2010 (launched in 2012) with her business partner, Howard Slatkin. The company sells USDA-certified organic candies via distributors and retailers, with a small portion of sales going directly to consumers via the company’s e-commerce site. Their ultimate goal? To clean up the candy aisle by offering delicious, ...

Leidos required a piece that would both attract and educate potential interns to their own internship program. I interviewed three internal SMEs and created two versions of the article for format A/B testing based on how this audience's demographics differ greatly from Leidos' typical target audiences.

How to Launch an Email Newsletter

If you're not actively trying to understand and market to millennial consumers, then it's time to get started.
Before we jump into some concrete ways to capture your share of millennials' spending dollars, let's take some time to understand this socially-conscious generation's consumer values. Nearly two-thirds of millennials are concerned about the state of the world and feel a personal responsibility to make a difference — and this influences their buying habits...

Tastemade video editor by day, furniture and home goods maker by night (and weekends and, sometimes, lunch breaks), Ilana Foglia acknowledges that balance is what she and her business partner constantly strive for. They started The Small + Savage Wild with a Squarespace website just over six years ago after moving into a new apartment and discovering their talent and love for making unique home goods and furniture. Five years in, they could have taken their side hustle full-time but chose...

Brand Building: Why Create Buyer Personas?
Creating Buyer Personas: Who to Involve
Buyer Personas: 9 Key Components
Next Steps: How to Use Your Buyer Personas

You may love living in Boston, and why wouldn’t you? It boasts a seemingly unending supply of dining, shopping, leisure and entertainment options.
But it’s also pretty expensive to live there, right? We can feel you nodding.

BOSTON LIVING COST – PSST IT’S PRETTY DANG HIGH

BOSTON SUBURBS ARE WAY COOLER THAN THE TYPICAL ‘BURB

A breakdown of suburbs to check out the the following categories:
ARTS, CULTURE AND HISTORY LOVERS
OUTDOOR ENTHUSIASTS
FOODIES
A+ SCHOOLS
SMALL-TOWN COMMUNITY FEEL
UP-AND-COMING

A PEEK AT THE NUMBERS: COST OF HOUSING IN BOSTON’S SUBURBS

Having spent 12 fulfilling years as a special education teacher, Rachel Smith had never intended to start her own small business—let alone an operation complete with a brand mission, small business insurance, and a marketing strategy. But when she needed supplemental income, that’s exactly what she did.
Smith is the founder of Pride Socks, a company that not only sells socks but also empowers individuals to take pride in who they are.

Recruitment content in the form of an edited employee Q&A.

By 1999, one of the biggest automotive manufacturers was deep in the red and rapidly losing market share. The organization needed a lifeline—and fast—or it would be forced to shutter. By 2000, however, it was once again profitable and, by 2001, the company’s debt was cut in half. A new executive’s transformative leadership behind this turnaround included a focus on improving communication both at micro and macro levels within the organi...