While it may seem like taking the time to pen a note of appreciation has gone the way of floppy discs and fold-up maps, writing thank you cards to your customers can actually be a relevant brand-building tool. Here's a look at the psychology behind why thank you cards foster customer loyalty, some real-world examples, and finally a few tips on how to best thank your customers.
Starting a business is far from easy. To do it you need to learn about every aspect of business – from prototyping to financing and manufacturing to branding. What better, safer way to learn than from experienced business owners? It was this thought that launched our “What I Wish I Had Known" series...
Need help finding your next employee? Great news, small businesses have never had more options when it comes to recruiting and hiring employees. Today you can use both the traditional print and grassroots avenues of sourcing candidates as well as a host of digital recruiting tools. Each tactic has its place, but which ones are best for your hiring needs? Use this guide to determine where and how to advertise for your next open position.
Digital Recruitment Tactics
1. Online Job Search Engines...
This infographic covers everything one needs to know about planning a company-sponsored hackathon, from gaining internal support to choosing the challenges to event day tips. I interviewed four people and wrote it for Themuse.com's client, New York Life Technology.
Building a brand takes more than choosing a business name and designing a logo. While you want to keep you brand clear, don't oversimplify your idea of how to get there.
One of the best things you can do for your career may not be what first comes to mind.
It is … drumroll, please … participating in a hackathon. Yes, even if your role doesn’t require technical skills. Yes, even if you don’t work for a tech company. Yes, even if hackathons intimidate you. Why?
Hiring the right employees at the right time has a huge impact on whether a growing business can make it in the long run, but many small business owners have little to no hiring experience. The first person they’ll ask to work for their business will be the first person they’ve ever hired. This guide covers everything from how to decide when it's the right time to hire an employee to how to retain employees.
We've spoken with the founders of two businesses, each with a different manufacturing approach. ... Though their manufacturing processes differ, most of their advice overlaps.
Fair warning: You may want to settle in — and bookmark this page — because this post is bursting with great manufacturing advice for small businesses and entrepreneurs. Hey, we did say there are TWELVE things in the title, and we'll go in-depth for some of these lessons. Without further ado...
Boost your hiring and retention outcomes with an employer brand strategy that follows the golden rule of great storytelling, “Show, don’t tell.”
Is your employer branding strategy stuck in the “occasional-blog-post-if-someone-has-time” rut? If so, it’s time to get on board the fast-moving employer branding train.
Imagine you have nearly 15 years of experience under your belt and have earned regular promotions throughout your career. Naturally, you’d probably feel that you were up to speed in your field. That’s the situation Toby Barnard found himself in after working for the Armed Forces for 13 years in professional development.
Whether it’s to develop a new skill, pay the bills, or fulfill a passion outside of their day job, more people than ever before are working a side gig—one-third of all American workers with full-time jobs, to be exact.
So, why not become a member of the growing gig economy? If you’re ready to dive in, we’ve got some tips for you to land on the right type of side hustle for your skills and lifestyle.
Though we both lean more toward saving, my husband and I each flirt with spending.
So how do we keep our spending urges in check without completely depriving ourselves? We put the important stuff first, then intentionally plan how we’ll spend anything extra. I’ve laid out our financial strategy below.
Back From The "Break": Re-Entering the Workforce Post-Kids Is Hard, Here's How to Show Companies You Should Be Their Next Hire
Why Parents Return to Work—And Why It's a Great Opportunity for Employers
Positive Traits That Parents Bring to Work
How to Address the Gap on Your Resume
Interviews include one parent who returned to work, a manager who hires parents returning to work, and an expert on how professionals change and improve after becoming parents.
Entrepreneurs need to learn the ins and outs of nearly every aspect of running a business — and fast! What better, safer way to learn than from other people's mistakes? That's why we've launched this new series — “What I Wish I Had Known" — to share lessons that successful business owners have learned through experience. We hope their advice prepares and informs you for your own entrepreneurial journey. And, if you missed them, check out the first two installments of this series: 6 Things I W...