Marketing in the B2B space presents distinct challenges. But these 4 strategies could take your business to the next level.
Torie Burke, CEO of Torie & Howard, founded her business in 2010 (launched in 2012) with her business partner, Howard Slatkin. The company sells USDA-certified organic candies via distributors and retailers, with a small portion of sales going directly to consumers via the company’s e-commerce site. Their ultimate goal? To clean up the candy aisle by offering delicious, ...
Leidos required a piece that would both attract and educate potential interns to their own internship program. I interviewed three internal SMEs and created two versions of the article for format A/B testing based on how this audience's demographics differ greatly from Leidos' typical target audiences.
How to Launch an Email Newsletter
One of the best things you can do for your career may not be what first comes to mind.
It is … drumroll, please … participating in a hackathon. Yes, even if your role doesn’t require technical skills. Yes, even if you don’t work for a tech company. Yes, even if hackathons intimidate you. Why?
If you're not actively trying to understand and market to millennial consumers, then it's time to get started.
Before we jump into some concrete ways to capture your share of millennials' spending dollars, let's take some time to understand this socially-conscious generation's consumer values. Nearly two-thirds of millennials are concerned about the state of the world and feel a personal responsibility to make a difference — and this influences their buying habits...
Tastemade video editor by day, furniture and home goods maker by night (and weekends and, sometimes, lunch breaks), Ilana Foglia acknowledges that balance is what she and her business partner constantly strive for. They started The Small + Savage Wild with a Squarespace website just over six years ago after moving into a new apartment and discovering their talent and love for making unique home goods and furniture. Five years in, they could have taken their side hustle full-time but chose...
Brand Building: Why Create Buyer Personas?
Creating Buyer Personas: Who to Involve
Buyer Personas: 9 Key Components
Next Steps: How to Use Your Buyer Personas
Corporate communication announcing a new alumni network and explaining how past employees can get involved as well as why they should.
By the early 2000s, British Cycling hadn’t won an Olympic medal for almost 100 years and had never earned a Tour de France victory. Its reputation for mediocrity was so widespread that a top bicycle manufacturer wouldn’t even sell to the Brits, fearing that it might hurt sales.
But this was all before Team Sky.
You may love living in Boston, and why wouldn’t you? It boasts a seemingly unending supply of dining, shopping, leisure and entertainment options.
But it’s also pretty expensive to live there, right? We can feel you nodding.
BOSTON LIVING COST – PSST IT’S PRETTY DANG HIGH
BOSTON SUBURBS ARE WAY COOLER THAN THE TYPICAL ‘BURB
A breakdown of suburbs to check out the the following categories:
ARTS, CULTURE AND HISTORY LOVERS
SMALL-TOWN COMMUNITY FEEL
A PEEK AT THE NUMBERS: COST OF HOUSING IN BOSTON’S SUBURBS
Pride Socks: Business-Building Lessons From Someone Who Never Expected to Own a Business—But Is Succeeding at It
Having spent 12 fulfilling years as a special education teacher, Rachel Smith had never intended to start her own small business—let alone an operation complete with a brand mission, small business insurance, and a marketing strategy. But when she needed supplemental income, that’s exactly what she did.
Smith is the founder of Pride Socks, a company that not only sells socks but also empowers individuals to take pride in who they are.
Recruitment content in the form of an edited employee Q&A.
In late 2016, Luxembourg’s government was looking for ways to attract Financial Technology (FinTech) companies to the area - and to encourage investment in that space. With their finger on the pulse, and sensing this would spur a need for specialized talent, a local recruitment specialist acted quickly, hiring a dedicated FinTech consultant. The task: to develop a pool of candidates in the emerging FinTech sector even before the companies arrived.
This agile thinking and quick response...
When your client presents a complex problem, what should you do? Solve it, of course.
In 2018, a Chinese food processing company based in Geneva, Switzerland, had a big challenge: finding and hiring lawyers with a deep knowledge of Chinese law and international corporate affairs. Not the easiest skills to find in Switzerland.
Not only did they want individuals with a bachelor’s degree from China and a master’s degree from either the United Ki...
By 1999, one of the biggest automotive manufacturers was deep in the red and rapidly losing market share. The organization needed a lifeline—and fast—or it would be forced to shutter. By 2000, however, it was once again profitable and, by 2001, the company’s debt was cut in half. A new executive’s transformative leadership behind this turnaround included a focus on improving communication both at micro and macro levels within the organi...