Anne Shaw

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. What if you could find the number that answers your question — and helps you paint an accurate yet exciting picture for investors? This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page.

This is a milestone year for ClearlyRated. We’re about to publish our 15th annual staffing industry benchmark study on staffing buyer behavior—and it couldn’t come at a more crucial time. To shed some light on what’s going on and offer guidance on how to navigate the future, ClearlyRated’s co-founder, Eric Gregg, recently hosted a webinar sharing early information from this year’s findings. The high-level takeaway: Hiring is down, so is the use of temporary labor. Read on for the details—and below that, some positive

If you’re reading this, we’re assuming you’re on board with the importance of CX (if not, read this post on B2B CX stat!). But even when you understand the role CX plays in business success, you still likely feel the increasing pressure to show proven ROI from your CX investments. If that has you nodding your head, you’re not alone. Even the most specialized CX professionals are struggling to navigate this.
According to researchers at Forrester, 60% of CX leaders struggle to demonstrate ROI. ...

Prioritizing client experience has long been a hallmark of how The DAVIS Companies does business. The IT and engineering recruitment firm prioritized listening to both clients and consultants long before putting its formal survey program in place, but gathering honest feedback – both qualitative comments and quantitative rating data – got much simpler and more rewarding after partnering with ClearlyRated in 2014.
Read more about the challenge, it's solution, and the outcomes and quantitative results.

Business wisdom 101: Working to keep your customers is less costly than constantly acquiring new ones. Preventing customer churn is essential to maintain stability as you pursue growth. Plus, adding customers isn’t the only way to grow. You can also expand current customers’ spend. So, without further adieu, we’ll help you consider how to avoid the cost of client churn...

Did you know: Successful service recovery following a mistake can actually create customers who are more loyal than if they’d received flawless service from the start?
When you think about it, it makes sense: Who doesn’t love a good redemption story? It’s what rom-com dreams are made of. The best ones feature a little stumble from their romantic leads, and their efforts to overcome and re-win their partner’s heart make their happily-ever-after feel even sweeter in the end.

When a local bakery was struggling to bring in foot traffic, it turned to social media marketing—both paid ads and free organic posts. More people engaged online, then visited the bakery and grew into loyal customers, boosting sales. A small retail clothing store knew they were missing out on online sales. After they beefed up their search engine optimization (SEO) strategy, they not only welcomed more online visitors but also gained a significant new revenue stream...

When I was in 6th grade, my best friend’s dad made amazing birdhouses—nay, bird mansions. Think Richie Rich’s house (a.k.a. The Biltmore, for those of you too young to remember Richie, but cool enough to have seen a few Asheville, N.C., travel reels). But instead of a castle, these were wooden bird chateaus...